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Wojciech Odrobina Innovation in Architecture

Wojciech Oprobian tells us about the different ways we can innovate in architecture and not only think about sustainability and construction systems. 

In this article about change, we talk about several ways to deal with it. Fundamentally, of the denial of change, adaptation to it and anticipation. As we saw, denial is unsustainable. 

The environment will change, and refusing to see it will only lead us to stay out of reality. Adaptation would be the minimum measure to take since, at least theoretically, it would help us to survive.

 Obviously, anticipation will give us advantages. This is where innovation comes in. If we have this attitude of innovating, we will be anticipating change or even provoking it ourselves. When we were talking about the Apple example, we saw a very clear sample. A company capable of innovating to the extreme of changing the market in which it operates. 

Lately, it seems that others are ahead of them in innovation, and that is noticeable in their results. And in the medium term, if they don't get back on track, it will be more noticeable.

Wojciech Odrobina Innovation in Architecture
Published:

Wojciech Odrobina Innovation in Architecture

Published: